Starbucks is designing a new way out through which customers can have free stuffs. They will be starting this program from 16 April. Through this, members can earn Stars – aka rewards points. These star points will help them to buy more items than before.
“We know that with loyalty programs, people like to have different options for redeeming,” said Matt Ryan, chief marketing officer at Starbucks. Under the new points earning structure, “depending on what you want, in as little as two or three visits, you can have it.”
Although, Starbucks is also working on its Rewards structure to include tiers. Suppose, you spent $13, on your next visit, you can get an extra substitute free of charge. This updated program will also allow you to use use points to buy packaged coffee. Even, you could select merchandise for the first time.
A good new for Starbucks credit or debit card holders as well. They will be able to accrue points forever with no expiration date.
Ryan said that cardholders tend to be “the ones who have thousands of Stars in their accounts.” He said that “they want to be able to do is use them in big chunks.” So under the suite of new enhancements, they’ll be able to do that. “All the metrics have been ticking up. When we make things better for the customer, it’s better for our business,” Ryan said.
So, a good news for all the coffee lovers out there.