Since its launch in 2005, YouTube has turned out to be the greatest source of entertainment and democratizer.
The video hosting site has made it possible for creators and artists to avoid the gatekeepers. They have made it so hard for such a significant number of creators to get through in legacy media—otherwise known as movie, TV, and music—and cultivate a connection directly with the viewer. Got a camera and a PC? Then (theoretically) you also can be a star.
What’s more, it has worked. For a generation of entertainment customers—Gen Z, to be precise—there is no turning on the TV when they return home or making a beeline for the multiplex on a Friday night. No, they simply open their iPhones, open the YouTube application, and get all the content they want or need. Also, through that, stars have been born and some serious cash has been made.
In any case, when you remove the barriers and make a way for truly anybody willing to discover the success of their own creation, that implies everybody. What’s more, some of the time, the general population who discover their way to the best aren’t actually the most exquisite of amusement symbols. What’s more, the outrages they wind up entangled in? They’re next dimension.