Apple blocks and unblocks Google Internal Apps over iOS devices

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In a move similar to the one that Apple took against the social media giant, Facebook, the company temporarily prevented the search engine giant, Google, from evidently running the internal apps meant for employees over the iPads and iPhones very recently.

This action opted by Apple stems from the report provided on Wednesday stating that Google indulged in a malpractice with its Screenwise Meter App that was launched back in the year 2012. The report stated that Google invited users that were 18 and above from outside its company by providing gift cards to let them monitor & analyze the data. This is why Apple pulled away from providing the company access to use the internal apps. However, later, the iOS manufacturer restored the Enterprise Certification for Google so that the internal apps can function again, as confirmed by the report cited by Bloomberg on Thursday.

This block came as Google sidestepped App Store while taking advantage of the Developer Enterprise Program by Apple. This program has been designed to allow the companies to internally distribute the apps. In a response provided to this report, Google commented on Wednesday that it has confirmed the shutdown of Screenwise Meter App for iOS devices.

However, this move didn’t actually placate Apple that presumably revoked Enterprise Certificate for Google for violating terms and conditions. This suggests that any of the apps that Google was providing to its employees in an internal basis including the beta versions for products, stopped functioning. This also includes early versions for Hangouts, Google Maps, Gmail, along with apps designed for Google’s cafe and buses.

Neither Google nor Apple commented over the restoration for its Enterprise Certification. This block implemented by Google over the internal app by Google is same as the penalty the company gave Facebook post reports that this social network had been using Apple’s program for enterprise development for distribution of market research application to its consumers. Facebook was actually paying about $20 per month for users between ages of 13 & 35 for exchange of their web and phone activity.

Data-gathering applications by Facebook and Google are among the latest issue for scrutinizing tech company’s practices for privacy. Just last year, the social media giant was hammered as it failed to protect personal information of 2 billion+ users. This news came after the UK consultancy, Cambridge Analytica acquired data with no knowledge of the users.

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